Establish a Price
Pricing your home correctly from the start is one of the most important decisions you'll make as a seller. Too high and you risk sitting on the market; too low and you leave money on the table. We'll dig into the data on comparable sales in your area — whether you're in Anchorage, the Mat-Su Valley, or anywhere in between — to land on a price that attracts buyers and reflects your home's true value.
- Review comparable recently sold homes in your area
- Understand the difference between list price and sold price
- Agree on the right listing price for your home
Prepare Your Home
First impressions matter — a lot. Buyers form opinions within seconds of walking through the door, and even more so online before they ever schedule a showing. We'll help you see your home through a buyer's eyes and identify the small changes that make a big difference. Professional photography is included, because great photos are non-negotiable in today's market.
- Clean, declutter, and depersonalize your space
- Walk through your home as a buyer would and address any concerns
- We'll coordinate professional photography to showcase your home
List it for Sale
Your home goes live on the MLS and in front of buyers actively searching in your area. We'll make sure your listing is well-presented, accurately described, and positioned to generate interest quickly. Once showings start, a few simple habits — like putting away valuables and keeping the space tidy — go a long way.
- Your home is listed live on the MLS
- Buyers and their agents will begin scheduling showings
- Put away valuables and personal items before showings
Offers & Negotiation
When offers come in, we'll walk through each one together — not just the price, but the full picture: financing type, contingencies, closing timeline, and any special terms. Our goal is to help you make a confident, informed decision and negotiate the best outcome possible.
- We'll review all offers with you in detail
- We'll explain the contract terms clearly so you understand your options
- You'll have the opportunity to accept, deny, or counter any offer
Under Contract
You've accepted an offer — congratulations! Now both parties are working toward the finish line. The buyer will schedule their inspection during this period, and if issues come up, we'll help you navigate repair requests and negotiate a resolution that works for everyone.
- The best offer has been accepted and the contract is signed
- Negotiate any repair requests or inspection issues that arise
- All parties have agreed to the full terms of the contract
Final Details
You're in the home stretch. The buyer's lender is finalizing the loan, the appraisal has been completed, and a re-inspection may be scheduled to confirm any agreed-upon repairs. Once the lender issues a clear to close, you're officially on your way to the closing table.
- Buyer performs a re-inspection if repairs were negotiated
- Buyer finalizes their loan with their lender
- Lender issues a clear to close
Closing Day
This is the day it all comes together. You'll review and sign your closing documents, hand over the keys, and walk away knowing you've successfully sold your home. It's been a journey — and we're proud to have been part of it. Time to celebrate!
- Review and sign all closing documents
- Hand over your keys to the new owners
- Celebrate — you've sold your home!
Disclaimer: Alaska Real Estate Connection is a real estate team brokered by Herrington and Company. The information provided in this guide is intended as a general overview of the home selling process and may not reflect every situation or transaction. Your experience may vary based on market conditions, buyer financing, and individual circumstances. All information deemed reliable but not guaranteed.